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The Million Dollar Homepage is a website conceived in by Alex Tew, a student from Wiltshire , England, to raise money for his university education. The purchasers of these pixel blocks provided tiny images to be displayed on them, a URL to which the images were linked, and a slogan to be displayed when hovering a cursor over the link. The aim of the website was to sell all of the pixels in the image, thus generating a million dollars of income for the creator.
The Wall Street Journal has commented that the site inspired other websites that sell pixels. Launched on 26 August , the website became an Internet phenomenon.
During the January auction, the website was subject to a distributed denial-of-service attack DDoS and ransom demand, which left it inaccessible to visitors for a week while its security system was upgraded.
The Federal Bureau of Investigation and Wiltshire Constabulary investigated the attack and extortion attempt. Alex Tew, 22 February Pixels were sold for US dollars rather than UK pounds ; the US has a larger online population than the UK, and Tew believed more people would relate to the concept if the pixels were sold in US currency.
The website went live on 26 August The homepage featured a Web banner with the site's name and a pixel counter displaying the number of pixels sold, a navigation bar containing nine small links to the site's internal web pages , and an empty square grid of 1,, pixels divided into 10, pixel blocks. After two weeks, Tew's friends and family members had purchased a total of 4, pixels. On 26 October, two months after the Million Dollar Homepage was launched, more than , pixels had been sold to 1, customers.
On 1 January , Tew announced that because the demand was so great for the last 1, pixels, "the most fair and logical thing" to do was auction them on eBay rather than lose "the integrity and degree of exclusivity intrinsic to the million-pixel concept" by launching a second Million Dollar Homepage.
The concept was described as "simple and brilliant", [38] "clever", [44] "ingenious", [17] and "a unique platform [for advertising] which is also a bit of fun". No cool graphics, giveaways or steamy Paris Hilton videos for viewers to salivate over.
Imagine a TV channel that shows nothing but commercials, a magazine with nothing but ads. That's The Million Dollar Homepage. An astonishing example of the power of viral marketing ". It's like getting every pop-up ad you ever got in your life, at once. It's the Internet equivalent of suddenly feeling like you want to take a shower. Tew himself has taken on celebrity status in the Internet community Tew dropped out of the business degree the site was set up to fund after one term.
In Tew was working as an entrepreneur in San Francisco. What is happening to my website is like terrorism. If you pay them, new attacks will start," Tew said. The website was inaccessible to visitors for a week until the host server upgraded the security system, and filtered traffic through anti-DDoS software. As of August only the main page is available, with all sub pages returning a not-found status code.
A study by Harvard University found that the still-live page demonstrated a considerable degree of link rot. The report also noted, of the remaining links, that "the majority do not seem to reflect their original purpose". Many other sites sell advertising by pixels. The copycats are all competing with each other. The idea only works once and relies on novelty From Wikipedia, the free encyclopedia.
From the outset I knew the idea had potential, but it was one of those things that could have gone either way. My thinking was I had nothing to lose apart from the 50 Euros or so it cost to register the domain and setup the hosting. I knew that the idea was quirky enough to create interest The Internet is a very powerful medium.
The crucial thing in creating the media interest was the idea itself: I only had to push the idea a bit in the first few days by sending out a press release which essentially acted as a catalyst. This interest coupled with traditional word-of-mouth created a real buzz about the homepage, which in turn created more interest. Retrieved 20 September Retrieved 4 February Archived from the original on 9 May Retrieved 9 May Retrieved 5 February How to make a million".
Retrieved 2 February Retrieved 30 January Archived from the original on 1 February The Million Dollar Homepage. Archived from the original on 15 September Retrieved 19 February Archived from the original on 26 September Archived from the original on 22 January Archived from the original on 13 January Retrieved 1 February Retrieved 18 February Archived from the original on 8 May Dermot Murnaghan , Natasha Kaplinsky. Financial Times Deutschland in German. Topical site of the week".
Archived from the original on 10 January Archived from the original on 10 December Richard Madeley , Judy Finnigan. Retrieved 9 April PopJam's Alex Tew thinks startups can be cheaper and faster than ever". Retrieved 23 February Retrieved 1 January Archived from the original on 17 July Retrieved 20 July Retrieved from " https: Internet properties established in Internet memes.
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