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Polyvore was a community-powered social commerce website headquartered in Mountain View , California. At that point the company said it had amassed 17 million active users. Polyvore was initially funded in three rounds by six investors, including initial investors Benchmark Capital and Harrison Metal, and Matrix Partners and DAG Ventures as lead investors in later rounds.
It was acquired by Yahoo on July 31, Users wishing to save their account data were directed to a request form on the Polyvore blog. Polyvore started as a prototype developed by Pasha Sadri in August While this tried and tested approach worked, Sadri, an engineer at Yahoo, felt that it would be better if the mood boards could be created online.
He used Yahoo Pipes, one of the tools he had created, as a basis to build the first iteration of Polyvore. At the time, Polyvore received 6. Polyvore reached profitability in , largely through the use of affiliate links.
As each item in a Polyvore set already links back to the page where it was clipped, entering into affiliate partnerships that generate revenue for the company when users click on those links was not a big step. And unlike many other affiliate sites that had to manually update links when retailers changed their site structure, Polyvore invested in software bots that rewrote links that changed and ensured that its links always pointed to the most up-to-date product page.
By May , over three million members had downloaded the Polyvore iPhone app and the company was reporting 20 million unique visitors per month; in that month, the company launched its first Android app.
Unlike the main Polyvore app, which is aimed at 'creators', users looking to assemble their own style boards, Remix helps those who want to be inspired by others' creations by using the company's wide pool of data points to allow users to discover popular items or sets, match their favourites with undiscovered pieces into complete outfits and bookmark these into favorites.
On July 31, , Yahoo and Polyvore announced that Yahoo would acquire Polyvore for an undisclosed amount to augment its e-commerce operations. Polyvore was envisioned as a product and service by Pasha Sadri in August while he and his wife were remodelling their house and were looking to create digital mood boards to help with their decorating choices.
In its first year of creation, Jess Lee, a product manager at Google and an early Polyvore fan and user, emailed Sadri with a set of product suggestions, [31] and, as Sadri explained in It was a two-page-long analysis, detailing 'this is broken, we can fix it this way. In August Polyvore was receiving 17 million unique monthly visitors, and as of July , traffic of 20 million visitors per month.
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TechCrunch online, August The World of Virtual Anna Wintours". The New Yorker print and online, March GigaOm online, June 9. Entrepreneur online, May Time online, August TechCrunch online, January CoverGirl Blogger Fashion Show". Fast Company online, February 7. TechCrunch online, November TechCrunch online, May 9. Business Insider online, Dec Retrieved 5 January Company Overview of Polyvore, Inc". BloombergBusinessweek online, December 3. Wired online, July Retrieved 30 August Retrieved from " https: Commerce websites Fashion websites Online companies Social networking websites.
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