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Coupons powered by Coupons. I had to write about it mostly because I had heard of The Kraken Rum pronounced with a pirate-esque accent: Cedrik Ferrer of San Francisco decided to redesign the current The Kraken Rum bottle seen in the first photo below on the left for his Design 3 class. Nonetheless, Ferrer did an excellent job of taking an already neat package design to the next level.

Read his summary of the project below:. This project is from my package design 3 class, where we were asked to make up or redesign the kraken rum giant bottle alcohol packaging. I have chosen to redesign The Kraken Rum as a good challenge, and to reinterpret the inspiring mythical sea beast.

My goal is to preserve the brand identity and to create something new through the integration of stylized typography and my illustration. My design objectives are: Follow us on Pinterest. Blogger about Packaging Design Trends. An advocate of new, fun packaging designs and prototypes. Supporting creative packaging designs worldwide.

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Kraken Black Spiced Rum is a Caribbean black spiced rum. Kraken Rum was introduced in The rum is aged 1—2 years and then blended with a mix of 11 spices, including cinnamon , ginger and clove.

The bottle is styled after a Victorian rum bottle, with two hoop handles based on the tradition of hanging a bottle to prevent breakages. The bottle has a black and white paper label featuring an illustration of a Kraken sea creature. The bottle's back label states that it is "imported rum from the Caribbean blended with natural flavors. In , two outdoor 3D billboards went up in Chicago , with a kraken sea creature's giant tentacle pulling a consumer out of an apartment window in an advertisement for Kraken Rum.

The Simulation Application for Nautical Maneuvering, a game in which players steer a ship through kraken-infested waters. Kraken Rum is the sponsor of the Kitschies , a British speculative fiction award.

Kraken has been named an Impact "Hot Brand" by Impact magazine. From Wikipedia, the free encyclopedia. Retrieved February 25, Retrieved 12 December Retrieved January 28, Retrieved from " https: Rums Alcoholic drink brands Kraken in popular culture.

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