Eco marketing solutions exmouth
It combines a post graduate level academic experience with the vocational realities of retailer buying and merchandising operations. The course covers a range of vocational knowledge and skills for students seeking a career in fashion buying and merchandising, and develops knowledge of both theoretical and practical issues relevant to current practice in the UK buying and merchandising sector.
This is integrated with practical professional skills in communication, negotiation and presentation. Distinctive features of the course are the strong links with fashion buying and merchandising offices in the UK and the opportunity afforded by the practical emphasis on skills negotiation in the final project. Presentations by students from PGCert: Buying and Merchandising took place at Debenhams headquarters.
The students had been set an industry led brief to research the consumer and identify product opportunities for the Nine by Savannah Miller range, achieving key Merchandising metrics. Two teams were given the opportunity of sharing their findings with the Buyer and Merchandiser and responding to questions asked. Feedback from Debenhams was that "we were really impressed", the winning team members will be given the opportunity of spending a day with a Buying and Merchandising team at head office.
Graduating students from across the Fashion Business School took part in FBS Summit 16, a showcase of student work that included talks, film and products. Buying and Merchandising is designed for graduates aiming at a first career position in fashion buying or merchandising but who need to supplement their first degree with a more relevant academic qualification.
The course may also be suitable as a preparation for higher level postgraduate study in related subject areas. The Postgraduate Certificate Fashion: Markets worth visiting are the weekday lunchtime markets in Leather Lane and Exmouth Market.
The information outlined is an indicative structure of the course. Whilst we will aim to deliver the course as described on this page, there may be situations where it is desirable or necessary for the University to make changes in course provision, for example because of regulatory requirements or operational efficiencies, before or after enrolment. If this occurs, we will communicate all major changes to all applicants and students who have either applied or enrolled on the course.
Please note that due to staff research agreements or availability, not all of the optional modules listed may be available every year. In addition, the provision of course options which depend upon the availability of specialist teaching, or on a placement at another institution, cannot be guaranteed. Please check this element of the course with the course team before making a decision to apply.
We will update this webpage from time to time with new information as it becomes available. In the meantime, if you have any questions, please contact a member of the course team. In the Buying and Merchandising unit you will develop your understanding of the integration of buying, merchandising, design and garment technology functions in contributing to a fashion range.
You will consider a variety of factors in range planning including commercially balanced groups of design options, lead times, the significance of pricing strategies, effective sourcing strategies, the movement of stock into and around the business, and the use of merchandising data to help in the development of a range plan.
In the Marketing and Supply Chain Management unit you will develop an understanding of the market context in which fashion buyers and merchandisers function and the commercial implications for product ranges. Factors affecting the supply chain are studied including product market strategies, and implications of external forces.
You will study a typical supply chain for a large multiple fashion retail business and marketing mixes appropriate to UK and overseas markets in a multichannel environment. This final unit provides you with an opportunity to apply the range of knowledge and skills developed on the course to a complex buying scenario requiring applied problem solving and negotiating skills.
You will complete the project during the last five weeks of the course. The project will involve you preparing a response to a negotiation problem set within a hypothetical buying scenario between a clothing supplier and retailer. New figures show that just one in four[i] women work in STEM-related careers and as result the UK will continue to face a significant skills shortage if the number of girls studying these subjects at school and further education continues to stay below that of boys.
As an innovative company reliant on future STEM talent, EDF Energy is helping to change this balance and to increase the percentage of women joining its workforce. Thanks to the partnership, the girls at the two-day event, which was held at the University of Exeter, got the chance to create a Star Wars Droid and follow missions in groups of five. The groups were then challenged to come up with real life uses for the Droids.
The droid could also deliver freeze-dried food rations. The first afternoon challenge was won by a team from South Dartmoor Community College who designed a droid to collect, deliver and sterilise water to those in need. Wellington School pupil Gracie Joseph said: It was great to use the kits as they really helped us to understand how things work. The PR behemoth that is Virgin has somehow convinced the….
We'd love to hear from you if you have at least three…. You're an advertising agency creative. You work at a massive global firm say, Leo Burnett. You might be tired. You need something concrete to show at an all important meeting.
So you call in a small…. Claremont's Ana Granger talks pay, pensions and employee rights as the TUC conference hits the headlines. Claremont Finishing School was a magical place.
Indeed, for diplomats and high society types living in Sri Lanka in the s, it was the only place to send their daughters to learn how to conduct themselves at important social gatherings and public functions.
Young women were taught all the essential life skills — how to…. Rita Clifton, chair of marketing agency Interbrand, argued that we need to treat….
We recently ran a social media crisis simulation for change. You can see their team feeling the strain in the photo above sorry guys! There are lots of good guides to handling a social media crisis on the…. Ana Granger gives the lowdown on what will be hitting the headlines in the next week - from party conference season to the controversial pasty tax.
It is a huge campaign — the launch covered the first five pages — in response to a huge issue: Sometimes the best campaigns are short and simple. And twitter is providing the perfect medium for everyone to become a campaigner.
In the last couple of weeks the Claremont office has scored some personal twitter victories using just a couple of well placed character messages. My little victory is below in five easy to follow…. Were you out queueing for an iPhone 5 at all hours last week? Maybe you made a beeline for the Department of Health website. According to the DH web team, mobile visits to its site have increased ten-fold in the last year, to 11, per-week. And here's one theory why: There are a lot of words to describe Kay Burley, but regardless of what you make of her insensitive interview in Machynlleth, she is also another potential victim of 'gotchaism'.
And Burley's case demonstrates that technology and social media mean that…. For those not familiar with our fortnightly podcast, Clarevoyance is a forecast of some of the news stories we expect to see in the media over the coming weeks. And in honour of English Language Day on Saturday 13th October, it seemed a good opportunity to try out Clarevoyance in the full glory of….
What good has the Kony campaign achieved? It seems right to ask. Last week, Invisible Children released a thirty minute follow up video to its Kony campaign.
Less a viral video than a lecture on the topic "Why we were right about everything," it is a storied tribute to the Facebook and Tumblr…. Leave the anonymous stuff to these guys.
Photo by Stian Eikeland "A government spokesperson said Some are still doing it now. And there can be good reason to stay anonymous. But it goes against the grain of social media's personal,….
As Felix Baumgartner stepped off his precarious ledge 24 miles high, 8m people around the world were watching the live YouTube stream of the Red Bull Stratos challenge. And it can teach all communicators a thing or five: If you want to get big PR for a big event, you can't bring….
What on earth did space-nerds do before the interweb? Have a shuffle through the family encyclopaedia or subscribe to National Geographic I expect. These days there are galaxies of cosmic-themed websites, apps and social media goodies to explore.
Here's our pick of the best: Move over rover, make way for the cosmic big…. Ana Granger looks to the heavens in search of upcoming news over the next fortnight, as this week's Clarevoyance takes on a space-y theme. How do you post this photo on your Facebook timeline? Photo by NASA Vint Cerf is probably not a name you're familiar with, but without him you might not be reading these words right now.
He's acknowledged as one of the 'fathers of the internet' having invented the basic rules that allow computers to communicate…. Emma Harrison, the founder of controversial employment company A4E, went live on Channel4 news last night to defend her record.
Harrison was entering the lion's den, having previously been given a roasting by the media over her company's record. For the last few weeks, we've been working with our client to find a simple social media solution for getting feedback from their stakeholders regarding their current pilot and future national campaign roll-out.
With the wealth of social media tools currently at our disposal, its obvious that there were many approaches which we could have…. But in the US, these are the very words used by the Obama campaign in their almost…. I'm an expert in communications planning, campaign management and ensuring target delivery. My extensive client experience spans corporates such as Nokia and Microsoft, professional bodies and service organisations including Business in the Community, charitable organisations and consumer industries.
I have also worked extensively for public sector organisations…. In , the French government sent political scientist Alexis de Tocqueville to America to study the ins and outs of the American prison system. Tocqueville ignored them completely and used the money to spend nine months traveling through nascent America writing about its religious, political and economic character instead. Perhaps wary that I will go….
A record low turnout was best summed up by the sight of bored polling staff opening up…. A social media community veteran, Adam has earned a reputation as a specialised community management practitioner for his work on the Pro Evolution Soccer fan forums for Konami, and producing social media content for the likes of THQ for North West based JellyMedia.
An angry army of 8. I provide strategic advice to organisations that need to better understand the challenges and opportunities of the connected digital economy. My early career included planning and delivering multi-platform campaigns for the Department of Health and the BBC, until an entrepreneurial streak forced me to go it alone way back in As co-founder and MD…. A media specialist from regional to global, I started my career at the Home Office working on anti-social behaviour and policing campaigns.
It's key points are: Social media offers great opportunities for organisations and individuals to listen and have conversations with the people they wish to influence. Judy is an experienced communications consultant, adept at helping organisations to get noticed in the places that matter to make a difference. No matter the sector or size of organisation; Judy has a broad awareness of how to get stakeholders and media contacts to listen and share your messages and get your organisation noticed.
For our clients and partners, this basically confirms that we do things properly - campaign planning, people development, financial management, systems for responding to client feedback and a whole bunch more. From a business development point of view…. Yep, million photos are shared on Facebook every single day. Printed at a standard 6x4 inches and laid end-to-end that's enough to circle the Earth and still have 3. Social media photos are big. There's little doubt that social media has gone all visual.
Content marketing is enjoying a renaissance as the likes of Edelman, Smart Insights and Econsultancy pick it out as one of the trends of A media hound, I have a flair for getting her clients seen in the right media at the right time. Working with independent education foundation, Edge, I was part of the team that…. The success of the One Billion Rising campaign will not just be measured by what happened on the 14th February but by what happens next.
The idea, which came from Eve Ensler, founder and writer of The Vagina Monologues, was to get one billion people dancing to mark the 15th anniversary of V-Day - a…. The vast majority of bloggers have no notion of a word count. Vine and Twitter are the haikus of social media, forcing contributors to cut the crap, or at least restrict their crap to 6….
Last week we sponsored and attended CommsCamp, an unconference for public sector communicators. We had a great time and you can read plenty about what other people had to say about it in this round-up of CommsCamp. We ran a session on Listening and Monitoring in Social Media that was pretty well received so here…. Have you ever heard of Johnny Cupcakes? Well if you are a marketeer, then it would be a good idea to get up to speed.
Johnny Cupcakes is an upstart fashion brand originating in the USA, specialising in skater-rock-punk imagery splashed across t-shirts. Famous for its gloriously detailed packaging t shirts are sold in black…. This is a fantastic development on so many levels. It is important work. A central feature of…. Startups like Stickygram, Stichtagram and Newspaper Club are making digital go physical, reconnecting us with physical artifacts.
Three years ago, a trip to Tokyo brought into sharp focus the profound impact converging smartphone and cloud technology is having on our lives - and made me question how much it is costing us. We all know that running a cutting edge campaign involves taking risks but you have to admire the bravery of campaigners that will walk through Westminster the day before the Budget, dressed as George Osborne, to make their point.
The IF campaign is about getting enough food for everyone everywhere; because million people go…. But in the charity world, there can be no such thing as an apolitical campaign. While the stated objectives of charity communications may be seemingly non-political such as fundraising, reputation-building, public awareness raising or driving action for each…. The clocks go forward this weekend and maybe, just maybe, we can come out of our long winter hibernation.
On Sunday morning the nation will perform the ritual of dial turning and button pressing, and hopefully this year many of us will add the smoke alarm to that ritual having watched this video from….
Although Google cites declining users as the main reason, the simple, free RSS reader was a mainstay for journalist and PRs. Under the last government, considerable sums of money were spent developing visual identities of government departments and arms-length bodies. Some were resoundingly groovy, others just a bit strange: I spent my early career in-house with construction industry trade associations before moving agency-side.
Long before the written word even existed, and long long before we communicated by text, tweet and status updates, cave-dwelling humans across the globe used pictures to communicate.
In the last century, images of war atrocities and natural disasters, as well as moments of joy and celebration, helped the rest of the world empathise with…. Digital Diplomacy This campaign though not one of ours! Social media allows media relations experts to think more creatively when it comes to issuing a news story. In fact, if a press officer ever says they will just issue the story with no mention of how to socialise it, you should walk away from them.
In the earlier years of my career I could be found delivering work for a variety of large Dept, of Health and Home Office accounts tackling major youth issues - sexual health, knife crime, drugs awareness Talk to Frank and mental health.
I then switched roles to focus more on the social marketing side of…. Social media has changed advocacy. It's also challenging traditional assumptions about digital campaigning. Connects is an independent, organic, passionate network of 20, digital advocates. In summary, a young teenager says some stupid things on…. Buy this political song! Donate to this cause! Commands for the public to take part in snaptivism - snap activism - are omnipresent.
Successful snaptivism makes for great media headlines and quick PR wins. But do they deliver any meaningful change for campaigns? If the aim of the…. Last week, Westboro Baptist Church became the latest brand to fall victim to brandjacking - a perfectly legal prank where online rivals set up satirical impostor social media accounts.
Such stunts may seem harmless - but the wider brandjacking trend is making it incredibly hard to protect your reputation online. How can you avoid being…. From charities large and small to NHS organisations and professional bodies, there are literally thousands of excellent health organisations on Twitter.
So for communications professionals with an interest in the ever-changing healthcare landscape, which are the top ten organisations to follow on Twitter? Here are the ones that do it for me: I gave a five minute lightning talk at Steph Gray's MailCamp event yesterday about blog bash. Blog bash is something we've done to write more blog content here at Claremont - we want to see if it can work for you.
MailCamp's great - it's all about quick, actionable feedback that you can use right…. With social media becoming ever more popular, criticism and attacking brands has become an instant reaction to every mistake a company makes. Although every crisis is different, here is a quick checklist to help you prepare for if you are ever faced with one. Ego is best left at the door I had a pretty good gig at my previous agency; heading up a fabulous department of talented people, working in a fairly glamorous office overlooking the river, expense account, squadrons of people to help with the mundane admin — IT, accounts, travel.
So when I first…. At the start of social media training, we ask groups to identify which sort of internet user they are. A social media curator, creator, critic, spectator, joiner or idler. The creators and critics are easy to identify.
They are proud of their social media activity. The more silent types the spectators, joiners and idlers are…. During his time at Burnley Council Matt took part in the Brathay Apprentice Challenge, where he caught the eye of Claremont with his blog on Apprenticeships….
Although my PR career is just lifting off, one recurring question emerges - how well do you know your journo? Whole organisations have dedicated their business to giving PRs an insight into a journalist's life: When a blog post has been written and published, the job is only really half done.
In order to get your blog read, you are going to have to promote your content. Otherwise, who is going to read it? Tumblr sees , new blogs a day created. That's blogs, not blog posts. Promoting your content and…. Bags packed and off to the smoke. It was almost exactly 10 years ago when I left the comfort of full time education to embark on a career in PR… in what?!
I'll let you into a little secret - it really is, and I think it's getting easier. The basic premise of my argument is that to SAY something interesting, you have to DO something interesting. In these days of more savvy brands, where campaigns can be made or broken in minutes thanks to the accessibility…. Is big data making us stupid?
Analysing data on our campaigns is easier than it has ever been. But when is the right time to ignore it and go with our gut? Brands might seem like the least likely solutions to crunchy global problems like climate change, pollution, diminishing resources and overconsumption. Especially because they have directly and indirectly caused these problems in the first place.
Decades of brand communication and activities have changed attitudes establishing a 'you are what you buy' mindset , ended some sustainable behaviours…. Twitter has introduced two-factor authentication, a more secure way of logging into its site. Two-factor authentication works by adding an additional step into your log in process.
What is two-factor authentication? Ordinarily, to log into a site, you would simply enter the username and password. Two-factor authentication works by using two out of three of: It's official - at the end of this week, Google Reader will be no more. Google Reader has been the go to choice for RSS readers in recent years - but on July 1st it will go to the great cloud-software-place-in-the-sky. We blogged about this back in March, but the big day is…. At TK Maxx, I was involved in, amongst other….
I had been invited in to a school in East London to meet with the governors for a chat about their PR and marketing. After our meeting the headmistress kindly took me for a walk around the school to gain a better understanding of what the school was about. The headmistress knocked on a…. We have an immediate need for a social media manager to work with us at our office in Clerkenwell.
The role would suit a freelancer looking for a month contract with the possibility of a further extension. Why work with us? We do work that matters and we always aim to do it in….
We have an immediate need for PR consultants to work with us at our office in Clerkenwell or possibly from your own place if you live miles outside of London. The role would suit freelancers looking for month contracts with the possibility of a further extension.
We do work that…. We can all text while buying our lunch, accept a meeting request on the bus, fire off a one-liner with a smiley face or a budget attached, tweet to the masses or reply to a group discussion in between mouthfuls, but when did we last have a proper conversation?
There were times when phone calls…. I had the immense privilege of mentoring WordPress at Campaign Bootcamp - a five day residential training session for Britain's most talented young campaigners, and I wanted to share a few thoughts about my experience. My involvement in Bootcamp began about three months ago, when the Claremont team met with the tireless Katharine Segal and….
There is always the possibility of running into a sticky situation at work. This may be with a colleague, a client, or the general public. Inspired by Chris Holmes who wrote his resignation letter in icing on a cake, I have compiled a few examples of other companies who have "made light of a sticky…. When there are a lot of edgy campaigns focused on job losses, the Bedroom Tax and cuts to the NHS battling it out for publicity ahead of the Comprehensive Spending Review CSR , it can be tough to get attention.
So, fair play to the Woodland Trust for setting out the economic case for trees and…. Today's PR Week report that we've been appointed by the National Careers Service to work on their summer PR campaign is huge news for us and another chance to use PR to help people change their lives for the better.
Millions of people, of all ages and backgrounds, desperately need the tools and advice the…. This week, finally, Claremont made the move in to our new home. We chose to stay in Clerkenwell, just a stone's throw from the bars and lunchtime delights of Exmouth Market. Like many of the buildings in the area, our office was formally a craft workshop and is thought to have been a silversmith…. There has been much debate in the last week or so about the need for Twitter to do more to protect people from fear inducing online abuse.
A good deal of the commentary has focused on where the line is crossed between free speech and deeply offensive or illegal behaviour.
It has raised serious questions…. Sometimes the wording of the hashtag is immediately obvious, but for other campaigns it needs a bit more thought. So what makes a 'good' hashtag? First up, some important…. Mary Read and Anne Bonney, famous women pirates and very scary "Girls can't be scary pirates, only nice pirates" "Only boys can do Tree Fu Tom's spells.
It pains my feminist wife to hear…. A quick look at their website and I saw something really exciting; All Out has created a hub for a global social movement to challenge homophobia. The campaign targeting the winter Olympics…. This is a post for people working in PR, trying to get to grips with digital, and written with these assumptions in mind: Many people currently working in PR began their career in a world where social media did not exist.
It will become increasingly essential for 'digital' and 'PR' to merge in a way…. We have an immediate requirement for a Social Media Manager to work with us at our new offices in Clerkenwell. Almost a year on and our apprentice, Monica, has…. Staying on top of the most recent developments in Social Good marketing takes time, particularly when you need to scan for articles and news worthy of your attention.
We want to help you separate the signal from the noise. Investing time in optimising your email marketing will vastly improve your response rates, whether you are running a donor campaign or…. When thinking about their brands, organisations, well, the people who work in organisations, ask about the what, the how and the who.
But rarely ask about the why. And it's vital to the future of our nation's economy. And according to EngineeringUK, engineering companies will have 2. No matter what anyone claims, everyone likes to win. Following on from news that our National Apprenticeship Week PR work has been shortlisted for two PRCA Awards, our apprentices join us to continue this good work — and also help drive….
Marketing professionals have a dizzying array of tactical options at their disposal. Give them a budget and the chance to 'get creative' and you can be pretty sure they'll get on and do exactly that.
But is there another way? What happens when organisations choose not to play by the same rules? I've been doing a lot of thinking recently about the recent "Hummingbird" changes to Google's algorithm.
What does Hummingbird mean for public sector organisations, businesses such as Claremont, and our clients? On the face of it, it seems like a huge update. It's the first time that Google's algorithm the thing that powers results has…. Whippets and flat caps, ale and pies, chips and gravy.
How could I leave such a place? Horses and top hats, shandy and nibbles, fruit and veg. Why would I want to move there? I love the North too much. I was listening to a favourite band of mine, Tame Impala, their song Mind Mischief was playing into my headphones from my laptop. Thousands of young people showed up to be inspired, whilst ministers including the Deputy Prime Minister, Nick Clegg came to witness first hand the tangible skills apprentices contribute to the UK's economy, through live demonstrations of their work.
Whilst there were various goings…. It's not you, it's me. I still administer the claremontcomms account, which is thriving.
But since 3rd October bencaspersz has been languishing alongside million other Twitter accounts in the 'inactive' pile. And, I have to say, it feels good. Years ago I rejected Facebook for personal….
We started off with our 'made by apprentices' Christmas Party for clients where Matt, Monica and Sean were given a brief and tight budget and turned our offices into festive wonderland, complete with…. Yesterday morning's papers showed two different sides of PR. While the boss of Bell Pottinger represents dictators claimed his firm are decent people in the Guardian, Save the Children are alleged to be supressing news stories to curry favour with corporate donors in the Independent.
So how do you define right and wrong in PR? For too long anyone approaching older age has been defined by age or illness stage in an institutionalised care sector putting the needs of its operating models first. But, as anyone with relatives in their 80s knows, this group are fiercely independent and want to continue to live life to the fullest.
Do get your timing right — Planning a social media campaign? Then maybe bear in mind how the news agenda may be impacting on your customer base when you decide to kick off your engagement.
You may find the mood of your audience is not quite what you were expecting — just like British…. The General Election will be a key opportunity for charities to further their aims and objectives and gain more supporters.
However, new research released by Claremont shows that many organisations have yet to start planning for the election. With less than 18 months to go until the election on 7th May , the research…. I think it might be. Hashtags used to be a useful tool for finding relevant and useful information on Twitter. But we now have better ways of doing this - through social search such as…. Social media is now a well established platform for communicating in the public sector.
Although some brands have been slower to adopt, it is fair to say, a large majority of public sector agencies have identified their audiences and created platforms appealing to them.
Using technology to connect with your audience, and then through ads …. It's really easy to slip into a bad habit of getting everything we want at the click of a button. This may seem great at the time, but it has diminished self-discipline and gratitude in many aspects of our lives. Lots of things are to blame for this but I will avoid listing them because….
To communicate more effectively with people we need to understand them better. To do this we can do various things but assuming we're using research we can use quantitative methods to get figures, stats and trends about people - the what, the where, the when - or we can use qualitative research to help us….
Showing a young girl who can no be older than maybe four or five years old dressing up in her mother's clothes and putting…. The painted logo was produced by Samnet via the stupendously useful website Fivrr. As part of a client campaign rolling out soon watch this space!
Following it's first birthday, Vine is beginning to attract the relevant media attention it finally deserves see Channel 4. This is the next big thing for social media PR especially when targeting young….
The end of last year At the end of last year something terribly strange happened. In an industry that sometimes struggles to prove its effectiveness, one Claremont campaign helps answer the age old question 'why do PR'. Last weekend the government announced that as a result of Tomorrow's Engineers Week, the number of young people interested in a career in engineering has seen a sharp rise - by 6 percentage….
Tuesday 4th March Time: In Islington alone there are 1,…. The end of the financial year is almost here so quite possibly you're working on a strategy. Good luck to you!
We know strategy is important. Everyone likes to talk about it, especially candidates on the Apprentice. But for a more considered perspective we could look instead to Sir Lawrence Freedman, author of Strategy: Did you know that every 2 letter. There are rules and regulations around owning domains like ilove. You won't be owning your…. I am a pretty lucky man in that I really like what I do for a living. And I also work in a friendly, supportive and encouraging environment where it is very nice indeed to feel like you are working during the day among friends.
Getting on with your colleagues is right up there in…. What is the most retweeted picture of all time? Much media attention has been brought to the activity "selfies are to…. Like most promoted activity on social media, there is: The reach of the nomakeupselfie meme, where women post bare faced selfies on social media, has been incredible over the last seven days. And while not all the media attention has been positive, and the origin of the campaign is not rooted in cancer awareness, the results have gone so far beyond what anyone could….
There are some PR awards anyone would be delighted about being nominated for, but do they prove you have one of the most effective PR campaigns in Europe? How are you reading this blog post? Stop and think how much tin rattling and chugging it would take to reach that number.
As well as achieving this incredible feat with dignity, humour and a celebratory attitude…. Selfies If you're a social communicator you're probably asking "how can we do this?
Well, if you've got a smartphone, some props, a bit of a following and a message, and you still don't know what to do, I can't help you. Maybe cartoonist Hugh MacLeod can. Hugh MacLeod has done a lot to spread…. But the real news will be in the outcome of the Electoral Commission's decision on whether the CBI was right to register as a campaigner in the referendum.
This decision will have far-reaching consequences for all campaign organisations. On the surface, the Scottish…. Google defines it as special words or expressions used by a profession or group that are difficult for others to understand. Six seconds in six steps Vine is an ever-growing platform, now boasting an audience of over 40 million followers and part of the Twitter family. One of the most famous government Vines was a six second video of the South African flag being flown from outside Number 10 upon hearing the news….
The real question here is whether…. If someone steals your laptop, you make an insurance claim. So what happens if someone steals your content? Furthermore, what do you do when someone steals your content, gets more likes and shares for it, and doesn't credit you in the process? Well, this morning I found out that had happened to me. Last week Claremont co-ordinated an event on behalf of our client, the Connected Digital Economy Catapult, a national centre to rapidly advance the UK's best digital ideas.
The event marked the launch of the Digital Catapult's new Open Data Health Platform, a tool amalgamating multiple health data sets for entrepreneurs. To mark this launch we…. We're incredibly proud of being shortlisted for the award and it will also launch a new….
There's been much written about the European elections, but the five tweets below provide clear lessons the UK political parties - and anyone with a passion for democracy - must learn: I've just joined Claremont after heading up digital communications at EdComs, an education based communications and research agency. My career has taken me both client and agency side, including a background in Government Communications.
No problems with the last two, but my response to the question 'what is Claremont? Get comfortable and focus your mind Whether that's going for a walk, listening…. Put that on your…. This has led to a number of charities and organisations trying to replicate that success in raising money.
Well-well-well, who'd have thought it? Fastest growing PR agency of the year! Of course all of us are thoroughly chuffed and I'm personally incredibly proud. It's an accolade loaded with excitement but also, I must say, a shiver of trepidation. Doesn't what goes up have to come down with a clunk? Maybe, but I can…. The successful candidate will have at…. At Claremont we do the right…. Working in the comms industry, developments like this are quite exciting.
As a self-confessed data geek I…. Since working for our exciting new client — The Connected Digital Economy Catapult, it has become overwhelmingly obvious to me just how digital our economy is becoming.
Whilst some people have this vision of high street shops closing down and people glued to computer screens forever and always, that is not the case. But, as Lily Capriani from Children's Society pointed out, continuing to run campaigns does not…. Strategists sometimes talk about an 'inflection point', which means when a company, industry, economy or geopolitical situation experiences a big moment that changes the game.