Brill Café
5 stars based on
77 reviews
One of the best things about EM is that it is not too smart, nor the rents so high that independent businesses cannot survive, and flourish, which they do. There is an eclectic mix of them: There are two chemists and a newsagent. In other words, a good local neighbourhood. Opposite the bookshop is Brill, a great name on its own, but in this case it also happens to be the surname of the proprietor. Like many people Jeremy liked the idea of owning brill music exmouth market small retail business.
His primary obsessive passion is music: When he started out 11 years ago, the shop just sold CDs, and was called Clerkenwell Music.
Six years after that, as CD sales declined, coffee and bagels were added. The business model works because the rent is already being paid on brill music exmouth market area, while CDs brill music exmouth market racked up the wall attracting brill music exmouth market extra overheads.
And the two products are symbiotic. You listen to the cool music while you drink your coffee and then take the CD home. Of course no business is that simple: I well know, having owned delicatessens, that thousands of pounds worth of small packages on your shelves can suddenly look a very small pile for your outlay. And you need to be canny enough about your stock so that it sells regularly, and regular customers see new items in the racks. The food is prepared on the back counter and Jeremy presides on the coffee machine sharing snippets of useful information about the coffee making process and the music, with the customers.
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