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Now, the edge is the network of token holders who need to actively market the decentralized project to the next set of potential customers. Token holders view themselves as brand ambassadors and may feel that, no matter what type of marketing activity they engage in, it is, by definition, on brand. This combination of motivation and no direct accountability means the execution of low-cost innovative activities has the potential to explode in quantity, run the gamut in quality, and be aimed everywhere and anywhere.
Anyone can create a video about it. Anyone can host an event about it. Those are all positives. At the same time, these activities present risks, including: Inconsistent messaging and look-and-feel stemming from many voices creating confused or even contradictory messaging about the purpose, vision, and value of the token and project Wasted energy going after less-desirable customer segments or low-value objectives Feature delay stemming from differing points of view about the primary use case and target customer, leading to confusion and infighting look no further than Bitcoin Core vs.
But premature forking can make it hard to reach critical mass adoption. And that kind of delay can be lethal in a fast-moving, dynamic, noisy marketplace. For the reasons above, the marketer of a decentralized project has goals in common with a traditional chief marketing officer as well as goals that are unique to a DMO: Like in a centralized marketing organization, a crypto-marketer must: But a crypto-marketer also has some unique challenges. The first part is not easy, but it is doable.
An experienced marketer who has had a leadership role in an organization and had a broad range of responsibilities, including planning, budgeting, brand communications, go-to-market, product, community, PR, influencer relations, developer relations, analyst relations, content, and lead generation should be able to help you.
It is the second part, however, that provides the greatest opportunity for growth. When it comes to marketing innovation, the best ideas tend to occur at the edges of a network. After all, that is where the interaction with the evolving market is most intense.
This leads to friction in terms of meetings, approval processes, communication lags, and internal selling. The tech behind a DMO How will all of this actually work?
To be honest, that question is probably at least slightly ahead of the technology. At the same time, like a jigsaw puzzle on a floor, we are starting to see the pieces of an eventual DMO emerge. Here are some of them: Decentralized autonomous organization platforms Decentralized idea-generation and voting platforms Decentralized prediction engines Decentralized artificial intelligence Decentralized bots Decentralized gamification engines Decentralized content management Decentralized marketing tools These technologies will serve as the nervous system for the DMO.
The ability to create organization-wide governance systems that are enforced by blockchain-based smart contracts is not just possible but is in development albeit in the early stages. Projects like Aragon, DAOstack, Colony, and District0x are all pursuing the vision of enabling the back-office functions of global, decentralized organizations to work with less friction, lower costs, and greater agility.
Discover more from Brave New Coin here: By Admin 1 comment 1 like Like Share Apr 8. Francisco Gimeno - BC Analyst This fantastic article actually an edited excerpt of a book from Jeremy Epstein show the way a DMO Decentralised Marketing Organisation should be from now onwards and its benefits, which can be possible only as new technologies are appearing and thriving in a Cambrian type explosion.
The ecosystem is changing so fast and so much we have to cultivate awareness and readiness to change. The far-reaching implications of its technology are well documented. A blockchain can be applied to anything, immediately. It will be years before we are using a different form of payment for most goods.
That's the real and applicable stuff for startups and entrepreneurs. Swytch, an upcoming ICO, is a renewable energy token.
Basically, they're creating a real monetary incentive for smart energy use. Why do I mention this? Because you can't create a simple ICO anymore. Those days are gone. A random coin offering will not perform. Just like any movement or marketplace, there has to be a compelling reasoning behind an ICO in Last year, it was new enough to just create one and succeed. It has to have substance and a marketing hook that points towards stability in an unstable market.
The immediate and obvious answer is you may get more funding. That oft-used example shows you how powerful the buzzword is this year. But beyond that, there are tangible reasons to use a blockchain.
It's a public ledger that can store and manage all types of transactions. Transactions take place within "blocks" that are time stamped and linked to each other. Tampering with any information in a block would affect the entire chain, making it impossible to meddle with and more secure. Facebook's recent struggles are proof that any company, no matter the size, is susceptible to eroding public trust if it can't keep user data secure.
There's a reckoning coming. Established companies like Facebook will probably survive and be just fine. Startups looking to get funded might not.
That's becoming common sense. It's actually quite simple. Understand the Trends Currently, companies are willing to pay good money to access your data and do so on a daily basis, without your knowledge or input. Focus on this space intently this year. Consumers are going to want solutions and security regarding their data. A paradigm shift is coming and that always means opportunity.
But on a smaller scale, even allowing that within your existing business will help with consumer confidence. ICOs like Sooloox are allowing consumers to authorize their data use, rather than simply provide it--reversing the marketing model by turning it into a consumer-led one. In an open data marketplace, consumers can trade their data like a commodity. You don't need to be an expert in the technology itself. As is unfolding companies are starting to see Blockchain technology as a useful one which can be used by practically everyone.
How will it work? First, a common platform or ledger will be built by the information technology service provider, in this case, IBM ISA, and each of the 15 insurers will set-up a node at a specific location. This data will be pre-installed and distributed across all the nodes of the blockchain, and the granular details of a customer will be inaccessible without a decryption key and the customer's consent. There will be checks and balances during the time of upload to keep a track of duplicate data or data in a wrong format.
The querying will be done based on a few parameters like mobile number, date of birth, and permanent account number. Personal details of customers will remain secret and encrypted, say insurers.
We have gone to a service provider who can provide the software so that there be no need for a large upfront investment by various insurers. By Admin 1 comment 4 likes Like Share Apr 5 edited. Francisco Gimeno - BC Analyst We read from time to time how blockchain will deeply affect the insurance industry, by improving stepped of claims, security, eliminating fraud and paperwork.
We will follow it. This, in turn, has forced out many small-time miners while increasing the stranglehold on the sector by large-scale operations, such as Bitmain. Last year, the semiconductor-producing giant partnered with Chinese firm Tencent for an Internet of Things blockchain solution. What do you think about the cost of Bitcoin mining? Would you be interested in more energy-efficient mining solutions from Intel? Let us know in the comments below! Discover more from Bitcoinist here: By Admin 2 comments 5 likes Like Share Apr 1 edited.
Francisco Gimeno - BC Analyst Who wouldn't like to start Bitcoin mining if it were again profitable and less energy consuming? After reading this article, do you also think the same?
Blockchain will make AI smarter by feeding it better data VentureBeat venturebeat. Blockchain technology is also democratizing artificial intelligence AI.
Businesses of any size will soon be able to offer the sort of personalized recommendations that are currently the province of giant retailers like Amazon.
The barrier is gaining access to enough high quality data about customers to adequately power those systems. Its key innovation is to create a database that is open and decentralized, yet with strict controls over privacy.
Shoppers could authorize all the stores they patronize to contribute data about their purchases to a blockchain ledger that protects the privacy of both consumers and retailers. A neighborhood shop, say a shoe boutique with a few stores and an e-commerce site, is never going to have the volume to offer the biggest selection at the lowest prices, but it can win over a group of discerning customers that value its stylish merchandise sourced from smaller, high-quality manufacturers.
Because blockchain reverses the balance of power, putting consumers — not businesses — in control. Each shopper would authorize the addition of their purchase data to the chain. And each shopper would control access to the digital key that lets others view that data. Otherwise, your data is private.
This shift from fragmented databases collected by individual retailers to comprehensive databases maintained by consumers should increase the amount of data available to recommendation engines and other predictive marketing systems by at least an order of magnitude. And that should lead to a measurable improvement in accuracy. This sort of consumer-centric system could also create another data stream that improves machine-learning systems: Shoppers get an easy way to indicate if the recommendations provided are valuable, creating signals that feed back into the model to improve its accuracy.
Of course, individual retailer systems currently ask for feedback, but the blockchain approach allows for a more complete data set. That means AI models can access and trust the provenance of each data element.
If it turns out that one source of data is unreliable, all of the data from that source can be tracked down and removed. With blockchain, we are entering a new age of vastly more useful AI systems.
The industry will give way to an explosion of AI systems that make our lives richer, safer, and more convenient. By Admin 1 comment 2 likes Like Share Apr 1. It is like saying to drive a car you just need the steering. Well, you also need an engine, wheels, and even fuel. AI will benefit from Blockchain and from other technologies now rapidly evolving.
And, we hope and expect, this will also help to even more and more technological development impacting in the society as a whole. Do you agree with this? People have a fetish for lists: There are grocery lists, to-do lists, bucket lists, Oscar nomination lists, top charts, top movies and top restaurants.
By utilizing blockchain technology, token-curated registries TCRs , that is, decentralized lists created with underlying economic incentives, have the potential to increase the accuracy and governance of any online list. Online Lists Created by Centralized Companies In , most public online lists are curated by a centralized company or individual.
Public online lists include: As a result, these companies hold all the power and exert an enormous amount of influence. They can easily remove an item from a list with few repercussions or manipulate a list by including advertisers who pay a price to be included or be listed higher than competitors.
Imagine a hypothetical situation where Spotify decides to cut ties with Katy Perry for her outspoken views and no longer recommends her music in curated pop playlists. Spotify could also, for example, list other artists who are willing and able to pay a premium price for advertising above those who do not, putting rising talent at a disadvantage.
Online List Created by Individuals: These lists are created for a variety of reasons: Shared online lists created by individuals are beneficial to the community because they can help people find what they are looking for or validate information they have already encountered.
These lists are often ranked and filtered based on likes or some form of human feedback. But they can be manipulated and spammed by online bots. In this way, these lists are maintained through economic incentives and the Wisdom of the Crowds principle — the idea that large groups of people are collectively smarter than individuals.
Each requires three kinds of participants: The deposit is then divided as a reward among token holders who participated in the challenge. Candidates and token holders continue this process, until all candidates either receive a spot on the list or are rejected.
Theoretically, a TCR should be more accurate than a traditional list because people are willing to stake economic value for an entry they strongly believe belongs on the list.
In the future, TCRs could evolve to support ranking. There has never been any legal action regarding TCRs, so no precedent has been set. Other unanswered questions include: Will TCRs lead to polarized lists, in which groups of like-minded people will continue to only pay attention to lists they are contributors to?
Will TCRs create echo-chambers? Could non-blockchain companies implement the TCR concept using traditional software and micropayments in fiat currency? What kind of attacks are TCRs susceptible to, and how will they protect themselves? Nevertheless, TCRs are a fascinating, practical application of blockchain technology that have the potential to create next-generation platforms for online list curation. See more from Bitcoin Magazine here: By Admin 1 comment 1 like Like Share Apr 1 edited.
Yet in its infancy, we should expect this technology to grow together with other Blockchain applications. Decentralised lists which are the result of the choosing of a group or society are more independent and safe than those made by lobbies or interested groups. While the financial sector has dominated the headlines over the past couple of years, other industries are beginning to embrace this technology in a bid to democratize markets.
The talent management market has emerged as one of those non-financial sector industries that could benefit significantly from using the decentralized ledger system that blockchain provides. And now with the emergence of blockchain technology, which has revolutionized many industries, the human resource industry appears to be next line as companies look to tokenize the talent management market. How can blockchain improve the HR industry? In the human resource industry, talent identification, selection, and processing require employers and employees to engage in a lengthy process of data verification.
This might have come as a surprise to some people but considering how complex the market has become, it makes a lot of sense. As such, some employers have been forced to introduce new structures into their recruitment processes. However, this all could change with the help of blockchain technology. Blockchain provides an encrypted network of blocks where individuals and companies can share information securely thereby enabling recruiters to verify employee data including educational performances and career achievements.
In a report published by Deloitte in June last year, Gareth Brown and Norman Smit highlighted some key areas of the human resource industry that blockchain could disrupt in the coming years. Payroll was among the primary areas targeted with the co-authors saying that blockchain could effectively eliminate the global challenge of international payments that employers and employees endure. Currency volatility can have an immediate effect on both the employer and employee.
Hourly changes in exchange rates are routinely taken advantage of by intermediaries. Many companies are already accepting bitcoin and other cryptocurrencies as a form of payment, so the path to implementing a blockchain-based payroll platform looks clearer than it did a few years ago. How blockchain can help in the recruitment process However, the most exciting development in the HR industry about blockchain could be the growing list of educational institutions that are now beginning to provide their certificates on the blockchain.
This will assist employers in verifying educational qualifications of short-listed candidates. Instead of contacting educational institutions attended by each pre-qualified candidate, employers will simply be able to get this information from the blockchain network, thereby making the process quicker and less costly. The PWC report also adds that blockchain technology could enhance fraud prevention and cybersecurity in the HR industry. Prospective employees have been swindled by malicious individuals and fake corporations pausing as recruitment agencies while employers have ended up recruiting the wrong persons.
However, the security of blockchain technology could protect SMEs from falling on the traps of potential cybercriminals. Blockchain technology could limit the threat of cyberattacks thereby helping to secure user data and company systems. And in the spirit of bringing blockchain to the human resource industry, companies have already launched cryptocurrencies to try to disrupt the market. ChronoBank is one of the first to make the move. But this could later be broadened to cover a wider addressable market.
Conclusion In summary, the HR industry has embraced technology since the dot. This has brought with it many challenges including cybercrime, fraud, and bottlenecks in international payments. However, with a global network of decentralized blockchains, the human resource industry could be ready for disruption.
ChronoBank is one of the few that have seized the opportunity to create a revolution in the workforce market. Brave New Coin provides in-depth research analysis and reports covering Cryptocurrencies and Blockchain. By Admin 1 comment 4 likes Like Share Mar 30 edited. Francisco Gimeno - BC Analyst Human Resources the whole job market in truth is going to be disrupted by blockchain in the very next future.
Once personal data is in the Blockchain, including certification of Education and Training, and work performance, HR are fully going to embrace this technology. The fact that Blockchain means trust it will also help HR and prospective workers to work better and with less expenses and loss of time. And this is just the beginning. We are already seeing the beginning of this transformation in the sector.
Incentivizing humans with machin Blockchains can even be framed as life. In this context, what if we end up with a rogue life form sucking the life energy out of the planet? This article explores these questions, in the first installment of a broader series aimed at improving the token design process.
AI Whack-a-Mole For several years I worked on creative AI, making technology to synthesize analog circuits like amplifiers from scratch. This was fine for the first few constraints. But after a dozen or so it became very tiresome. The Paperclip Maximizer Communicating intent is hard.
The AI will realize quickly that it would be much better if there were no humans because humans might decide to switch it off. Because if humans do so, there would be fewer paper clips. Also, human bodies contain a lot of atoms that could be made into paper clips. The future that the AI would be trying to gear towards would be one in which there were a lot of paper clips but no humans. But then how do you specify the latter constraint? As long as it has access the resources to keep growing, our world could end up being overrun with paperclips.
Then the question is: It has a crucial corollary: This is a devilish detail. Do we really know how to design incentives? Carbon is not a deity. But there are shades of gray in between. We can think of it like a checklist of say 20 items.
It lives and breathes on the internet. It lives because it can pay people to keep it alive. It lives because it performs a useful service that people will pay it to perform. If nuclear war destroyed half of our planet, it would continue to live, uncorrupted. To recap the last few sections: Bitcoin can be seen as a life form, or a super-stupid AI. And energy is perhaps the most important resource on earth. But we have to try!
To do a good job, we need solid engineering theory, practice, and tools. More from Brave New Coin can be found here: By Admin 1 comment 2 likes Like Share Mar This is one of them. A provocative idea, Bitcoin as a life form, and the role of AI with Blockchain technology.
This article the first in a serie should be read on a weekend with a cup of coffee or tea and time to reflect. Patentability of Blockchain and Distributed Ledger Technology Decentralized data structure management technology DDSM , such as blockchain and distributed ledger technology, is grabbing ever-increasing attention as a result of its potential to revolutionize the way we conduct business, run our governments and go about daily life.
While cryptographic digital currencies, such as Bitcoin, have garnered significant hype more recently due to intense market volatility, DDSM technology offers much more. At its core, DDSM is a decentralized software-based and implemented system that openly manages vast amounts of data over the Internet thereby allowing ready access to verify the exchange of the data.
Transactions are transparent, and once verified by consensus, are locked and virtually impossible to change. The management of trust is thereby deferred from an historically trusted or, perhaps, not so trusted intermediary, such as a bank, government or government agency, school, company or any other entity asserting centralized control over data thereby representing a single point of failure , to a decentralized network guided by a common protocol.
As noted by experts in the field, DDSM technology offers the following possibilities: Inviolable property registries, which people may use to prove that they own their houses, cars, or other assets. Real-time, direct, bank-to-bank settlement of securities exchanges, which could unlock trillions of dollars in an interbank market that currently passes such transactions through dozens of specialized institutions in a process that takes two to seven days.
Decentralized Internet of Things IoT transactions, where devices can securely communicate and transact with each other without the friction of an intermediary, making possible enormous advances in transportation and decentralized energy grids. Blockchain-based supply chains, in which suppliers use a common data platform to share information about their business processes to greatly improve accountability, efficiency and financing with the common purpose of producing a particular good.
Decentralized media and content, which would empower musicians and artists to take charge of their digital content, knowing they can track and manage the use of their digital assets. The above use cases are not exhaustive, and we are only beginning to see the immense potential of DDSM technology.
From an intellectual property perspective, since DDSM technology is essentially software-based—indeed, the protocols, logic and algorithms are in the code and the software runs openly over the Internet on countless networked computers and computer systems—is it patentable? To answer that question, a brief stroll down memory lane is in order.
Apart from the patent statute, the courts have created exceptions to the literal scope of Section Mathematical formulas, for example, are a type of abstract idea. The CAFC has repeatedly held that inventions which are directed to improvements in the functioning and operation of a computer are patent eligible. In September , it was reported that the USPTO had issued at least 92 patents relating to cryptocurrency and fintech blockchain technologies. Hundreds of additional applications are pending and many have been published for public review.
The decentralized data network—without a controlling intermediary—is simply not possible without software, computers and network implementation. The technology elevates the Internet to what many have now described as Web 3. Moreover, DDSM technology is a far cry from taking already existing human activities and merely digitizing them via software to run on a generic computer. Yet, the technology is evolving rapidly—very rapidly. Some Blockchain enthusiasts tend to forget the practical things about the technology use in real life, as they we!
But these legal reflections are very important, and are to going to be even more in the next future when more and more DDSM's products and use cases develop. How Bitcoin, Blockchain Could Rule Imagine being told one day that your paychecks would be in Bitcoin.
Except your liquid assets could tumble in value at any moment in this cryptocurrency future. Payment processor Stripe cut off Bitcoin support in January, citing slow transaction times and high fees. Bitcoin and other digital rivals are nowhere near ready for prime time. They might never match the utility of today's financial-system incumbents, the banks and payment companies that facilitate the flow of funds over tens of millions of merchant locations. Blockchain technology and the vast new crypto wealth have opened the door to four cryptocurrency futures that could usher in a new financial order.
Four Cryptocurrency Future Scenarios What are these possibilities? The Federal Reserve could issue its own digital currency, as some global central banks are exploring. Large companies such as Amazon, Walmart and Starbucks might issue digital coins that inspire trust and gain wide acceptance.
Retail giants, by accepting payments in the currency, could elevate Bitcoin, Ethereum or another cryptocurrency above the others vying to offer safety, soundness and utility. That may be a risk not only in places like Venezuela, but in the U. Central Banks Mull Future Of Cryptocurrency Blockchain's potential to revolutionize the financial system has some central banks studying whether to issue their own digital currency. Yale University scholars have proposed the FedCoin. In this cryptocurrency future, FedCoin could make monetary policy more flexible and forceful, even allowing for negative interest rates.
They could keep some crypto cash in digital wallets, with other liquid assets in mutual funds, stocks and government bonds. Central bank crypto dollars "could endanger the economically and socially important financial intermediation function of commercial banks," JPMorgan analysts warned. Dimon is surely right about one thing: The cryptocurrency future will depend heavily on government.
That could mean smothering it with regulation, stealing its thunder via FedCoin or cultivating it with a light regulatory touch. Bitcoin hit its low early on Feb. But the financial regulators stopped short of sounding an alarm. Nor did they call for any legislation to rein in cryptocurrencies. The anticipation of futures trading, touted as validation from U.
At the Senate hearing, Sen. Could Bitcoin Raise Systemic Risks? Yet there's reason to doubt that cryptocurrency frenzy will return. Meanwhile, the SEC and foreign governments have cracked down on initial coin offerings. Politicians and central bankers worry that cryptocurrencies won't hold value in a panic. That's the history of the country. Who could fill that role? Starbucks Chairman Howard Schultz offered some thoughts on the coffee chain's January earnings call.
He doubted that Bitcoin would be one of them. Cryptocurrencies "will have to be legitimized by a brand in a brick-and-mortar environment, where the consumer has trust and confidence in the company that is providing the transaction. Cryptocurrency investors have speculated that Amazon might accept Bitcoin or one of its digital rivals. That specific cryptocurrency would vault past competitors as a trusted store of value and useful medium of exchange. Amazon even registered the domains AmazonEthereum.
Alternatively, Amazon, Walmart — or a consortium of large companies — might issue their own cryptocurrency. Doing so could let them save on transaction costs and act as a competitive weapon. But Amazon has also been cozying up with JPMorgan. Yet imagine if Amazon or Walmart rewarded loyal customers with tokens that could escalate in value.
The tokens would jump to the head of the cryptocurrency pack with potential for broad acceptance as a currency. Customers would likely hoard the tokens, rather than spend them. The effect on sales and profits might be electric. For a digital currency to gain wide acceptance from outside businesses, the issuer would have to act like a central bank.
Governing a currency requires trust, so some functions might need independence from corporate issuers. Those milestones could ease fears of a massive cryptocurrency crash. Currencies rely on conservative and predictable rules to assure the public that massive money printing won't destroy value.
Could people trust the central bank of Amazon? Then again, will people always be able to count on the Fed? Bitcoin's peer-to-peer electronic payment system, first proposed in to verify transactions through a decentralized public blockchain, arrived on the scene as the global financial crisis triggered bailouts of one big bank after another.
He believed competition could help keep central banks honest and prevent runaway inflation. Doubts fueled by "ballooning balance sheets of the major central banks in the aftermath of the global financial crisis" motivated early cryptocurrency investors, JPMorgan analysts wrote.
Yet the lack of any upsurge in inflation since "has surely reduced concerns about fiat legal tender issued by a central bank money. Take your backyard to the down level, not the next high level - grass in a high level won't do anyone any good. Beautiful Autumn comes to play. Pay us with cryptocurrency. Your backyard should be a space you can enjoy during warm days or nights.
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Instand funds, will provide businesses with cash flow and grow the economy. We are now accepting Nano, a digital currency with instant transactions and no fees for our clients http: Your backyard space should be at its best, grass that is short and green. Make use of your outdoor environment and enjoy yourself in the warm evening with a cup of tea as you look at the stars. Selling your property but you have been neglecting your lawns?
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